{"id":1991,"date":"2022-11-01T10:03:48","date_gmt":"2022-11-01T09:03:48","guid":{"rendered":"https:\/\/www.logic-joe.com\/blog\/?p=1991"},"modified":"2022-11-02T14:19:53","modified_gmt":"2022-11-02T13:19:53","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.logic-joe.com\/blog\/__trashed\/","title":{"rendered":"|EN| 7 Image SEO Best Practices You Need To Know"},"content":{"rendered":"

Content management is a permanent job. Once the e.g. website relaunch project is handed over to you as our client we as Logic Joe would like to make sure that the ranking constantly improves. With these simple tips we would like to point out the importance of good image SEO. <\/span><\/p>\n

Image SEO<\/span> is an essential element of on-page SEO – with the emphasis on the O which stands for optimization. It plays a significant role in improving your website’s visibility, search engine ranking, page load time and users experience.<\/span><\/p>\n

What can you do to ensure the image SEO on your website is spot-on and avoid the negativity that comes with getting it wrong?<\/b><\/p>\n

You are about to find out.<\/span><\/p>\n

Here are our 7 image SEO best practices you can apply to get optimal results:<\/b><\/p>\n

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  1. Use high-quality and unique images<\/span><\/li>\n
  2. Select the right image format<\/span><\/li>\n
  3. Use descriptive names for your images<\/span><\/li>\n
  4. Use the right alt texts<\/span><\/li>\n
  5. Compress the images before upload<\/span><\/li>\n
  6. Make your images mobile-friendly<\/span><\/li>\n
  7. Include your images in a sitemap<\/span><\/li>\n<\/ol>\n

    1.<\/b> \u00a0 <\/span>Use high-quality and unique images<\/b><\/h2>\n

    Over the years, including images in website content has become a mainstay, as they help the target audience appreciate and better understand the content. Research shows that the buying decision <\/span>50% of <\/span>online<\/span> buyers are influenced by images<\/span>.<\/span><\/p>\n

    However, we advise that you steer clear of low-quality and stock images. Instead, opt for high-quality and unique images.<\/span><\/p>\n

    It is no secret that high-quality images are easy on the eye. Using them in your search results thumbnail will catch the attention of your target audience.\u00a0<\/span><\/p>\n

    Furthermore, search engines and website visitors prefer websites with unique content, including images.<\/span><\/p>\n

    If you have been using generic pictures, your site won’t enjoy the same benefits as another with high-quality and unique pictures. Hence, you need to pay attention to the pictures you use.<\/span><\/p>\n

    If you are a marketer in charge of B2B and medium to large-sized companies, this is a great opportunity for you to help your company stand out from its competitors.<\/span><\/p>\n

    We recommend that you take and use photos that portray what the company does to make them attractive and unique.<\/span><\/p>\n

    Additionally, if you need original animated images, graphics, and infographics, we also recommend putting effort into these image types by creating them uniquely suitable for your content and products.<\/span><\/p>\n

    2.<\/b> \u00a0 <\/span>Select the right image format<\/b><\/h2>\n

    There are so many image formats out there. Four of these formats have become the go-to options for the web: PNG, JPEG, SVG, and WebP. They are ideal for different scenarios.<\/span><\/p>\n

    \u00a0Below is a guide to help you choose the perfect fit:<\/span><\/p>\n