Ibexa DXP helps B2B businesses to be more agile in how they respond to market and technological change. This credibility of our value proposition hinges on the success of our customers, but also on our own growth and agility as a solution provider.<\/p>\n
In 2020, Ibexa repositioned itself to send a strong signal to the market about its expertise in creating great customer experiences.<\/p>\n
The German digital agency Logic Joe has gone on a similar journey; in 2018, it rebranded to specialize in Digital Experience Platforms (DXP) for the B2B market. With such a similar outlook and brand trajectory, Ibexa and Logic Joe were destined to collaborate, and the partnership was formalized in 2020.<\/p>\n
With a headcount of about 100 \u2013 with five Ibexa-certified developers \u2013 Logic Joe works across all digital disciplines, from concept UX to front- and backend development. It serves the DACH markets from offices in Hamburg, Stuttgart, and Reutlingen; its main customer base is the formidable \u201cMittelstand\u201d, the small and medium-sized companies and family businesses that are the backbone of the German economy.<\/p>\n
\u201cThis is one of the reasons why we wanted to partner with Ibexa,\u201d explains Jan Ditze, managing director of Logic Joe. \u201cFor us, it\u2019s very important to be able to offer a DXP with a modern, cloud-based SaaS approach but with the option of an on-premise package. A lot of our clients are world leaders in their industry but very conservative; they want to host the software themselves.\u201d<\/p>\n
\u201cOur typical customer is not the hip start-up operating out Leipzig or Berlin,\u201d Ditze adds, \u201cbut more those solid, highly successful and traditional German B2B companies. They tend to be a few years behind; everything that was new five years ago is now new for them. We are just now having conversations about personalization and B2B e-commerce.\u201d<\/p>\n
The modular architecture of Ibexa DXP appeals to these businesses because it allows them to build their digital transformation \u2013 and plan their investment \u2013 step by step.<\/p>\n
This is what Logic Joe is doing for Getzner, the Austrian textiles manufacturer. The eventual goal of digital transformation is e-commerce, at least for some of Getzner\u2019s lines of business. Ibexa DXP was the chosen platform, in part because its e-commerce module is native to the solution.<\/p>\n
\u201cBut we are in the first phase of the project,\u201d says Ditze. \u201cThe new site is still in production, but we are hoping to go live in the late spring or early summer of this year.\u201d This first Logic Joe\/Ibexa project showcases the power and potential of the partnership.<\/p>\n
\u201cGetzner is complex because it runs four very different lines of business (LOBs),\u201d Ditze says, \u201cand runs them on different platforms such as WordPress and TYPO3. There is legacy technology from businesses it has acquired over time. For the B2B portals, there are various integrations with SAP. The goal is to consolidate all that in Ibexa DXP and use the seamlessness of the platform to establish a content strategy and communicate a consistent brand identity.\u201d<\/p>\n
The initial priority is to personalize how Getzner addresses its very different target groups. Getzner has a strong presence in Africa, mainly through resellers and retail outlets, for fashion damasks. This segment requires a \u201cB2C style\u201d customer journey radically different to those of Getzner\u2019s other businesses: one for innovative technical textiles, a \u201cmobility\u201d arm that manufactures upholstery for coaches, trains and cars, and a shirting unit that supplies
\nfabrics to fashion manufacturers.<\/p>\n
\u201cEven between the three non-African LOBs there is no or very little overlap. That\u2019s the challenge. To personalize the site so that someone looking for traditional African textiles on his mobile gets his own portal with targeted content \u2013 and is definitely not distracted with content about bus seat upholstery or shirting.\u201d<\/p>\n
The Getzner project as it unfolds is a great use case for the synergies between Logic Joe and Ibexa. Ditze is enjoying the ride. \u201cWe have a great partnership,\u201d he says, \u201cand there is a lot of contact between us, not only on the sales level. We are also very active in joint marketing initiatives, and this bodes well for the future.\u201d<\/p>\n